20th Anniversary

The Memento Capsule Collection

In celebration of the brand’s 20th anniversary in 2016, Jimmy Choo unveils MEMENTO, a capsule collection of shoes and accessories that pay tribute to the brand’s iconic red carpet legacy.

The MEMENTO capsule collection incorporates 20 shoe and bag designs that embody Jimmy Choo’s inimitable style, glamour and confidence. Included in the collection are original designs as well as some well-loved signature styles including LANCE and ANOUK which have been embellished and dressed up for the occasion.

As its jewel in the crown, MEMENTO unveils STORM - a T-bar stiletto bejewelled with hand-sewn Swarovski crystals and stones in a smoky colour palette.


“In celebration of our 20th anniversary, I have designed MEMENTO, a tribute to the entrance-making moments that have come to define Jimmy Choo style. The 20 shoes and bags comprising the capsule collection honour our legacy of high glamour looks – many of which have been played out over the years on the red carpet. Reimagined and designed for today, the collection is intended to thrill and delight in equal measure.”

- Sandra Choi, Creative Director

Discover the exclusive animated video in celebration of the brand’s 20th Anniversary, capturing the entrance-making red carpet moments over the past two decades.


As a modern statement to glamour, MEMENTO also introduces new timeless designs including TIZZY, the ultimate minimal sexy sandal with straps that wrap around the ankle; TETRUS, a gladiator style which encages the foot and ROMY, the modernized stiletto that is sophisticated in its simplicity.

To complement the shoe designs, evening bags within MEMENTO are opulent and teeming with haute couture refinement.

Jimmy Choo’s CLOUD clutch emerges as an objet d’art with its simple shape embellished with a sculpted flower corsage in flocked vermillion red whilst TUX is made over in crystal platinum chainmail fringing.

Jimmy Choo’s 20th anniversary also introduces a limited edition accessories trunk created specifically to house the MEMENTO collection.

Designed by Creative Director, Sandra Choi, the handmade trunk has been meticulously crafted from pale galuchat embossed leather and incorporates 20 individual shoe drawers, each lined in suede and finished with a brass card holder to accommodate a shoe sketch from the Memento collection.