PRE FALL 2016

INTRODUCING 'SPEAK CHOO'

Jimmy Choo’s Pre Fall 2016 collection captures the duality of the modern woman juxtaposing lady-like sophistication with a bold insouciance.


The Pre Fall 2016 campaign introduces “Speak Choo”, a new vernacular for the brand.

The irreverent statements playing on the brand’s namesake are juxtaposed with engaging imagery - all portraying a series of confident and playful poses with powerful statements highlighting the emotions of the images.



'I wanted to explore the relationship between personality and style. Inspired by the iconic look of style-makers such as Edie Sedgwick, the collection embraces a spirited, daring attitude.'

-Sandra Choi, Creative Director


The advertising campaign, shot by Cass Bird, stars Danish model Nadja Bender alongside American model David Alexander Flinn.

DISCOVER MORE & SHOP THE COLLECTION


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