SPRING SUMMER 2016
The codes of formal meld with the functionality of sports to create a seamlessly modern Spring Summer 2016 Men’s collection.
'The man of today - the man I see on the street - is a liberated man of action. He’s a gentleman of our time who is clued-up about the codes of the past, but is by no means bound by them. The fault lines that used to run between the formal and the informal, the sartorial and the sporting, or the technical and the extrovert are rapidly fading. The only rule that counts now is that when you choose what to wear today, it has to be both fit for purpose and a true expression of your personality.'
-Sandra Choi, Creative Director
The advertising campaign, shot by Cass Bird, stars American model David Alexander Flinn alongside Danish model Nadja Bender.