For Spring/Summer 2011 CHOO 24:7 is updated in a completely new array of materials and colour injections, including nude stamped mock croc, chestnut suede, white patent and ochre python with Lizzy the 'Perfect Pump', Sandy the 'Perfect Flat' and Lucia the 'Perfect Wedge' .

The house icons get pumped up and ready to dance, with Vita and Louisa on a carefully crafted skyscraper high 145mm platform and Crown and Cosmic on a 120mm platform. From sling backs, to strappy sandals, to peep-toe pumps, these new additions to the mix boast platform soles with emphasis on volume and height to suit the summer wardrobe statement.