FROM LEFT: ANYA ZIOUROVA, SANDRA CHOI, NATALIE JOOS AND JESSICA JOFFE.

SANDRA CHOI SKETCHING

SANDRA CHOI AND LEANDRA MEDINE

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NEWS

SANDRA CHOI'S TWO DAY NEW YORK TOUR

Hitting New York for the first time as sole Creative Director at Jimmy Choo, Sandra Choi marked the occasion with a super busy schedule of events that included a lunch co-hosted by Vogue magazine, a personal appearance at Bergdorf Goodman, and a party to usher in the Cruise collection... "I'm very excited to be in New York right now. Bergdorf Goodman is an iconic store and one of the most important fashion destinations." Celebrating her arrival and the launch of the new Cruise 2014 collection at the store, Vogue's Senior Accessories Editor Rickie De Sole along with Mia Moretti and Cleo Wade hosted a private luncheon for Sandra with VIP guests including Linda Fargo, Olivia Chantecaille and Jimmy Choo Stylemakers from New York, Antwerp and Moscow, Jessica Joffe, Natalie Joos, and Anya Ziourova at Bergdorf's 7th floor restaurant. Next up for Sandra was a personal appearance to greet Jimmy Choo clients in the store's shoe salon, where she created sketches to go with each customer's shoe purchase. "I love meeting Jimmy Choo customers as they have so many shoe stories to share and gives me a great insight into what they love about the brand," she explained. And in true Jimmy Choo style, the trip was ended with a glamorous cocktail party held at cool NYC club No.8. Toasting the launch of the Cruise 2014 collection with cocktails created around the CR14 shoes, team Choo celebrated with VIP guests including Leandra Medine, Kate Foley, Jamie Chung and Hannah Bronfman, with a special DJ set from Harley Viera Newton.