CHOO.08 SELFRIDGES TAKEOVER
During the month of April, leading London department store Selfridges has joined with Jimmy Choo to celebrate the new style direction that is CHOO.08. The launch at Selfridges includes seven worldwide exclusives in a print created expressly for the takeover project by our Creative Director, Sandra Choi. Two dedicated windows on Oxford Street convey the visual language of the new collection which speaks to the edgy spirit of the brand. Inspired by the inside of a crystal, intricate angular 3D shapes are built up in mirror and brushed metal finishes, offset with glowing neon light.