Back to Stories JIMMY CHOO X PRETTY GUARDIAN SAILOR MOON: OUR EXCLUSIVE COLLABORATION HAS LANDED Explore the world of Pretty Guardian Sailor Moon, learn about the adventures of the Sailor Guardians and discover the inspiration behind this exclusive collaboration. In celebration of the 30th anniversary of the iconic, mould-breaking manga Pretty Guardian Sailor Moon, Jimmy Choo Creative Director Sandra Choi collaborates a capsule collection championing shared values of bold individuality, zeitgeist-defining imagery and female empowerment. A rare collaboration between Pretty Guardian Sailor Moon and a luxury fashion brand, fusing the visions of two exceptional female creatives, the collection frames Pretty Guardian Sailor Moon’s pop culture influence through the quintessential Jimmy Choo prism of luxury and glamour. “Pretty Guardian Sailor Moon is a unique global phenomenon - a manga and anime that resonates, bridging cultures and languages, speaking to different generations, bringing us all together. That is what drew me to this project, to celebrate 30 years of Pretty Guardian Sailor Moon through this collaboration. Being able to work so closely with Naoko Takeuchi has been so inspiring. This collaboration underscores our shared values not just of female empowerment but for fashion’s ability to inspire inclusivity and individuality through personality and self-belief. The notion of transformation via fashion is central to Naoko Takeuchi, and clothes play a vital role in the identity of her super heroines, especially their shoes, the most powerful transformer you can step into.” Sandra Choi, Creative Director, Jimmy Choo “I am extremely happy that the characters and stories that came from my imagination are now loved by many people around the world. What has always been truly important to me is the youthful, pure imagination and power of the young girls. I believe that the Jimmy Choo brand also has these qualities. It is a cool brand that I love. Thank you for the beautiful products! I am extremely happy.”Naoko Takeuchi Characterised from its inception as ‘shōjo manga’ - ‘girl’s comics’ – femininity and female power is at the very heart of Pretty Guardian Sailor Moon, just as it is embedded within every pair of Jimmy Choo shoes. Dynamic movement, energy, empowerment - the agency of women. The Jimmy Choo x Pretty Guardian Sailor Moon collection translates these qualities to a capsule of footwear and accessories themed around the key characters - the ‘Sailor Guardians’ - of this manga phenomenon. Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, their mentor cat Luna and of course Sailor Moon herself are all represented, super heroines as envisaged by Naoko Takeuchi, styled by Jimmy Choo. The immediately identifiable colours of each Sailor Guardian define each style with their unique personae and individual traits inspire design treatments. The collaboration began with an exclusive tribute to the Pretty Guardian Sailor Moon - a made-to-order, limited edition Sailor Moon boot, featuring a signature Jimmy Choo kick heel, crescent moon jewel and vibrant pink all-over Swarovski crystal embellishment, bringing these two worlds together as one. The boot debuted in June 2022 at the Pretty Guardian Sailor Moon Museum at the Roppongi Museum, Tokyo. DISCOVER THE MAGIC INSTOREFor the global launch, Naoko Takeuchi’s Pretty Guardian Sailor Moon manga artworks leap from the page to decorate not only accessories but the façades of key Jimmy Choo flagship stores around the world - while the limited-edition packaging for the range, iridescent and glistening. Alongside the fashion range, Jimmy Choo has collaborated with the DJ Honey Dijon to create two original tracks inspired by Sailor Moon - transforming these soundtracks, just as Sailor Guardians transform. EDITOR’S PICKS Sailor Moon Boot 100 MOON PINK $1,825 Regular Price Sailor Moon Varenne Quad XS MOON PINK/LIGHT GOLD $1,995 Regular Price Sailor Mercury Boot 140 MERCURY BLUE $1,395 Regular Price Sailor Mercury Varenne Quad XS MERCURY BLUE/LIGHT GOLD $1,995 Regular Price Sailor Mars Pump 100 MARS RED $975 Regular Price Sailor Mars Varenne Quad XS MARS RED/LIGHT GOLD $1,995 Regular Price Sailor Jupiter Boot 120 JUPITER GREEN $1,495 Regular Price Sailor Jupiter Varenne Quad XS JUPITER GREEN/LIGHT GOLD $1,995 Regular Price View more stories INTRODUCING THE SPRING 2023 COLLECTION - ‘SUPER HEROINE’ This season, the Jimmy Choo woman is reimagined as a stylish Super Heroine - embodied by metropolitan goddess and campaign star Kendall Jenner - with a high-octane collection defined by fantasy and glamour. JIMMY CHOO TAKES VAL D’ISÈRE When it comes to fashion, the phrase ‘forever piece’ gets bandied around quite often, but one enduring design truly deserving of this moniker is the quilted handbag. Enter, the Avenue family. HOW TO STYLE THE AVENUE HANDBAG FAMILY When it comes to fashion, the phrase ‘forever piece’ gets bandied around quite often, but one enduring design truly deserving of this moniker is the quilted handbag. Enter, the Avenue family.