Introducing the Spring 2026 Men’s Campaign: Cultural Creators

A celebration of the intersection between craft, creativity and personal style, the Spring 2026 men’s campaign spotlights three cultural creators who embody the spirit of the Jimmy Choo man: discerning, expressive, and rooted in appreciation of materiality. Through a series of still images and videos, each speaks to his personal style, reverence for craftsmanship and creative process, revealing how creativity and craft continually influence one another. 

“This Jimmy Choo menswear collection is a celebration of the soul of the brand - our roots in craft, and our role in shaping contemporary culture. I wanted a wardrobe for men that combines tradition with the now, pieces shaped by the artisan hands and construction expertise that characterises Jimmy Choo, but with these classic men’s styles twisted. Through my continuous conversations with Poggy the collections perspective is further enhanced to feel totally in the here and now. It is heritage, updated.” 

Sandra Choi, Creative Director

A man wearing a brown shirt and cap stands at a worktable arranging materials near a window in a studio space.

Devon “OJAS” Turnbull

Appearing in the Buff Fringe Loafer, Devon Turnbull - also known as Ojas - embodies a multidisciplinary approach to making. His work spans sound, art and fashion, reflecting a deep respect for craftsmanship driven by emotion, function and individuality.

A man wearing a wide-brim hat and tailored jacket stands inside an industrial space, looking upward.

Motofumi “Poggy” Kogi

Wearing the Rowan Brogue Derby, Poggy brings a refined balance of tradition and modernity. As founder of Dear Boro and Style Curator for Jimmy Choo men’s collections, his perspective fuses Japanese craftsmanship with contemporary culture, shaping silhouettes for today. 

A man standing outdoors carefully trims a bonsai tree

Teppei Kojima

Wearing the Rowan Derby Boot, Teppei Kojima reinterprets the art of bonsai through a modern lens. His philosophy of tradition as continual innovation aligns with the collection’s focus on timeless forms refined for contemporary life.