Brand Mission

Jimmy Choo —

Igniting joy, empowering achievement


Jimmy Choo is a pioneering, luxury accessories house. Established in 1996, the brand originated as an East London atelier, specialising in hand-crafted shoes; today it’s a global powerhouse with artisanal craft at its heart and an aesthetic grounded in modern glamour.

Beyond the red carpet and the world stage, the brand is valued by its global community, often playing a role in the most significant moments of their lives; from the professional to the personal, from the epic to the intimate, Jimmy Choo unlocks a sense of self-confidence when they need it the most.


Culture

Jimmy Choo is built on craftsmanship, creativity and community. From the brands’ East London roots to over 200 stores worldwide, Jimmy Choo has grown into a global phenomenon that celebrates individuality, self-confidence and glamour. Jimmy Choo believes in nurturing talent and empowering people to thrive. Teams are united by a spirit of creativity, openness and courage, where bold ideas and diverse perspectives are celebrated.


Values

• Creativity – igniting joy and redefining glamour through innovation

• Openness – championing individuality, inclusivity and collaboration while fostering transparency

• Courage – empowering achievement and self-confidence, embracing challenges and leading fearlessly


Jimmy Choo offers a dynamic and inspiring environment, whether working in the London design studio, in boutiques around the world, or in supporting roles behind the scenes, employees are part of a global team shaping the future of luxury. The brand values each person’s voice and vision, fostering growth and creativity while celebrating the joy and artisanal heritage that defines Jimmy Choo