Unapologetically sexy and unashamedly evening - a modern interpretation of the enduring glamour of Jimmy Choo comes to life for our Cruise ’20 collection.
Introducing The DIAMOND Sneaker
This season, follow Jimmy Choo into the future of luxury sneakers with the Diamond sneaker; a women’s and men’s trainer that pushes the possibilities of traditional shoe construction by utilising modern innovations in performance materials and design. The result is a next generation oversized sneaker that is a visual composite that sees the refined sportswear silhouette of a vintage racing shoe, superimposed into a Diamond-soled footprint. As old and new worlds collide, the familiar becomes unrecognisable. Step out of the then and leap into the now.
Throughout the product range, the Diamond sneaker showcases an inventive double sole construction, a flat classic sole attached to the upper as an inner shoe then encased in the first of its kind transparent diamond inspired sole developed and engineered in Italy. The sole takes inspiration from tank treads cored out at the key flex points to allow each shoe to be as functional and as flexible as it is striking. Each Diamond sneaker design demands attention; the hero style is adorned in Swarovski® crystals for both men and women. Additional styles feature tonal leather in a palette of white and silver for women’s and amber, black and navy contrasted with white for Men’s as well as a limited edition sterling silver plated python. This is tradition reconfigured, luxury redefined and sportswear elevated in Jimmy Choo’s script.
To showcase the pioneering, playful and provocative nature of this freshest release, Jimmy Choo commissioned French-Italian filmmaker Lisa Paclet to capture the high energy and technical footwork of two modern street dancers. It’s time to step into diamonds. It’s time to be moved.
Stepping in to a Jimmy Choo has always lifted the mood, igniting a sense of emotional transformation. For the debut deluxe Jimmy Choo sneaker we imagined how it would feel to step into a multi-faceted diamond, playing with the sense of lightness and clarity the different angles reflect. It was from this idea the Diamond sneaker was born.