Our new code, revealed. Autumn Winter ‘19 sees our iconic ’JC’ initials become the visual shorthand for the house of Jimmy Choo.
Behind The Scenes: Making Varenne
Discover the craftsmanship that brought our new family of VARENNE bags to fruition – a future icon and the first to be adorned by our majestic JC emblem.
A play between the aristocratic and the anarchic, VARENNE is envisaged as a trusty steed to carry the modern day heroine through life. The bowling bag, our hero silhouette, bears the hallmark of the family - a multi-buckled integral harness, criss-crossing the surface in tonal contrasts of leathers inspired by the horses of the Queen’s Guards.
“THE EDGES ARE HAND PAINTED THREE TIMES TO ACHIEVE THE BEST FINISH”
It took three months of development and four sketches to conceive and create the archetypal bowling bag. Crafted from 160 pieces and 72 patterns, the VARENNE is handmade in Italy by six separately-skilled artisans. Shaped on a wooden mould – a rarity today – carpenters create an internal lining from suede which is as considered and beautiful as the handbag itself.
“THE HARNESS NODS TO THE BITS AND BRIDLES OF DRESSAGE AND BOTH SECURES AND DECORATES THE ACCESSORIES - FORMING THE BASIS FOR SHOULDER-STRAPS AND HIGH CURVED HANDLES - AND CRISS-CROSSES THE LEATHER DECORATIVELY, LIKE THE REINS THAT TEMPER THE POWER OF A HORSE.”
THE BEVELLED EDGES REFLECT THE NOTION OF JIMMY CHOO AS A GEM IN AND OF ITSELF - AS WELL AS MIRRORING THE MULTIFACETED IDENTITY OF THE JIMMY CHOO WOMAN AND MAN.
As a new signature, it was VARENNE’s destiny to debut the Jimmy Choo emblem introduced for Autumn Winter 2019.The JC jewel is crafted from three pieces of plated brass, selected for its resistance and beauty. Skived, brushed and polished before being intertwined , it becomes a visual shorthand for the house and signifier of Jimmy Choo quality and craftsmanship.
Crafted in three distinct silhouettes - a cross-body, a shoulder bag and a bowling bag in a trio of sizes - VARENNE exemplifies Jimmy Choo’s expertise in creating intricately designed accessories evocative of its British heritage of excellence.