Introducing Jimmy Choo / Harry Nuriev with Crosby Studios for Salone del Mobile

Jimmy Choo has once again partnered with design firm Crosby Studios on an exclusive installation in the Sant’Andrea flagship to celebrate Salone del Mobile, the international design week in Milan. 

Heralded as a pioneering voice in transformism, Harry Nuriev, founder and creative director of Crosby Studios, plays with existing objects, materials and forms, imbuing them with novel aesthetic and material qualities to transcend their habitual frames of perception. This latest collaboration with Jimmy Choo encapsulates the brand’s signature glamour and playfulness, transforming the boutique into an immersive brand experience. 

“I am so excited to be working with Harry again, bringing his visionary approach to design into the world of Jimmy Choo. The concept plays with the idea of timelessness … a study that underscores the artform of our creations over the years to be spotlighted”

“For me, the challenge is always to transform familiar spaces and objects into something new. With this project, I wanted to take a commercial store and turn it into a temporary exhibition, a space that would exist for just one week but leave a lasting impression. In this brief moment, I sought to reframe the concept of fashion and design, elevating shoes beyond mere products to become works of art.”

In-line with his avant-garde approach, Nuriev has reimagined Jimmy Choo’s ground floor boutique with a striking glass structure; a site-specific installation inspired by a deceptively simple question – what does it mean for a design to be ‘timeless’? 

The display, set within a glass capsule at leg level, creates a sense of stillness – like a runway frozen in time. The installation’s unique perspective invites closer inspection. Each shoe, positioned as part of this static timeline, invites viewers to reconsider the evolution of design and its relationship with time.