Back to Stories Jimmy Choo Introduces Mi-Yeon As Global Brand Ambassador Jimmy Choo is proud to introduce Mi-Yeon of (G)I-DLE as Global Brand Ambassador. Starring in our Autumn 2023 campaign alongside model Rebecca Longendyke, Mi-Yeon showcases standout pieces from our Diamond family, setting the tone for a season in which the house explore and amplifies its design signatures.“Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo. We are thrilled to have Mi-Yeon join our global Jimmy Choo community.”– Sandra Choi, creative director Autumn 2023 sees two new luxurious handbags debuted as hero styles in The Diamond Family; the Diamond Top Handle and the Diamond Crossbody. Mi-Yeon showcases these latest designs and pairs them with similarly striking pieces from the extended Diamond family; including ultra-wearable shoes such as the Diamond Tilda Flats and Diamond Sling Backs. “I am excited and honoured to be joining the Jimmy Choo family as a global ambassador. I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on.” – Mi-Yeon, (G)I-DLE READ MORE READ LESS Diamond Tilda Sling Back 45 CRANBERRY $925 Regular Price Diamond Crossbody CRANBERRY/GOLD $2,350 Regular Price Saeda 85 LINEN/CRYSTAL $1,125 Regular Price Diamond Cocktail Clutch LATTE/GOLD $1,695 Regular Price Agathe Knee Boot 85 BLACK $1,595 Regular Price Diamond Chain Necklace GOLD $795 Regular Price Diamond Light Maxi/F V WHITE/WHITE $650 Regular Price Shop now Shop now View More Stories Introducing The Autumn 2023 Collection For Autumn 2023, new and established design signatures are celebrated with the introduction of the Diamond Family – a new brand pillar. Married In Style: Barbara Palvin From bold statements, to classic styles – creative director, Sandra Choi, brings Barbara Palvin’s dream wedding to life in bespoke Jimmy Choo. Introducing: Mi-Yeon Star of the Autumn 2023 campaign – and our new global brand ambassador - Mi-Yeon showcases new styles from the Diamond family.