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Inspired by finding creative escapism in sketching, the Choo Sketch collection brings to life five winning sketches of fantasy shoes, designed by our Jimmy Choo community in June 2020 and handpicked by Creative Director Sandra Choi to be realised in a capsule collection.
Bringing people together in an exploration of creativity, Sandra invited our global community to dream and join her in sketching fantasy shoe designs during lockdown last summer. With over 10,000 sketches submitted, Sandra selected 10 finalists, with the five winners voted for by the Jimmy Choo Instagram community. The winning sketches are unique in design but united in symbolising creativity, optimism and hope.
The Choo Sketch collection is available exclusively online, with 100% of profits from full price sales donated to The Jimmy Choo Foundation’s partner Women for Women International, a charity that helps women survivors of war rebuild their lives.
CYNOSURE, meaning centre of attention or admiration, is embellished with a cascade of hotfix crystals. The sock booties draw influence from Jhumka, an Indian ornament that adorns the ears. They embody the timeless elegance of traditional Indian jewellery.
SPARKLING BROOM views the classic household essential with a playful and glamorous eye. It sits on a unique heel accentuated by a drape of layered crystal chains, adding dramatic shine and movement with every step.
“I wanted to share my love of sketching with the Jimmy Choo community in the hope it would provide a moment of escape whilst we were all united in the challenges the Covid-19 pandemic brought. I was overwhelmed by the number of sketches received and felt inspired and touched. Each of the finalists had created a design which really resonated with me and I’m thrilled to be supporting Women for Women International and the incredible work they do helping transform the lives of women survivors of conflict.”
Inspired by blossoming new beginnings, BLOSSOM IN YOUR CHOOS offers all-out floral elegance. The sandals are decorated with exquisite satin flowers that are painted by hand and embroidered on the toe and ankle strap.
Celebrating nature, the WISTERIA pumps are crafted from rich green satin and take inspiration from a childhood spent watching seemingly unstoppable wisteria grow graciously during spring.
Combining voluminous pink satin with opulent crystal detailing, the NINA mules embody elegance and offer showstopping colour and sparkle.
Emotion behind Creativity
Dream to Reality
Women for Women International, UK Charity Registration Number: 1115109