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Jimmy Choo has long been present for life’s milestones, from big celebrations to the small occasions that matter most. Shoes and bags become keepsakes, creating and evoking memories with every wear. Choo Stories celebrates these moments of transformation and the confidence they inspire, told by the people who lived them. Multi award-winning British music artist, Olivia Dean, stars in the first instalment.
Filmed behind the scenes on The Art of Loving Live world tour and in Jimmy Choo’s London design studio, the inaugural Choo Stories spotlights Olivia Dean. Her relationship with the house began in 2022, when she performed at the unveiling of the Claridge’s Christmas Tree by Jimmy Choo, stepping out in a pump for the very first time. Her flats have stayed backstage ever since. Today, Olivia turns to Jimmy Choo for her major performances, in both custom and ready-to-wear styles. As she puts it: “I don’t feel like I am in stage mode until I’m in a heel.”
“I LOVE BEING ON STAGE, IT'S LIKE MY HAPPY PLACE. EVERYTHING KIND OF COMES TOGETHER. I JUST GET TO DANCE AND BE FREE AND CONNECT WITH PEOPLE, I LOVE IT!”
OLIVIA DEAN
“JIMMY CHOO IS ALWAYS SO SPOT ON - I JUST THINK IT'S IN A LEAGUE OF ITS OWN. THEY'RE SO TIMELESS, HAVING A JIMMY CHOO SHOE IS LIKE THE PRIZE IN YOUR WARDROBE. AND THEY MAKE ME FEEL POWERFUL AND SEXY, THEY CAN BE SO FUN.”
Presented in a range of heel heights and finishes, the Jimmy Choo pump is an enduring and transformative silhouette. For Olivia Dean’s Art of Loving Live world tour, Creative Director Sandra Choi created custom styles in gold, pink and citrus hues, finished with playful crystal embellishment. Olivia dances in them night after night, showcasing the craft and comfort behind every pair.
“THE WAY YOU MOVE IN THEM IS ART. LITERALLY, ART.”
SANDRA CHOI
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