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SNEAKERS STYLE CHALLENGE




Featuring NORWAY


"I love the unexpected and you definitely don’t expect to see a pair of sneakers—even ones with pom poms like the Norway sneakers—under a silver shiny dress"

HELENA BORDON, ENTREPRENEUR AND STYLE BLOGGER

Brazilian blonde bombshell Helena Bordon is a fashion polymath with an entrepreneurial mind. Here she gives us her advice on integrating sports shoes into your wardrobe.

These days even the most stylish people think more about comfort than wearing shoes that you can barely walk in and I think it’s amazing that we’ve realized you don’t have to be in a cocktail dress to look good. Sneakers don’t mean “gym” shoes anymore: if you know how to style them, you can be feminine and polished too. I like to mix sneakers with all of my looks. My go-to outfit is a pair of leather pants with a white T-shirt, great accessories and amazing high-top sneakers—it’s a cool combination for a date.

I love the mix of high-low, so I wanted to reflect that in my outfit. The sequined skirt with the band T-shirt creates the perfect combo for sneakers. I would definitely wear it for a night out in the city with friends and it would also work really well for watching a concert or a festival.

As I’m short, I have to be careful when I wear high top sneakers, ankle boots or any flat shoes which ‘cut’ the length of the leg. I would normally wear those styles with pants instead, because that way my legs will look longer

Follow Helena on Instagram @helenabordon



"With sneakers, you do have to balance the proportions—your hemlines can’t be too long. I would never wear long trousers or longer dresses with sneakers"

The appeal of the luxe sneaker is obvious. Comfortable, cool and certainly practical for an on-the-go lifestyle, boxfresh kicks have plenty to recommend them. But if you’re a 9-9 heels woman, integrating the casual staple into your daily wardrobe can feel like a massive challenge. To help you overcome your sneaker-phobia, we’ve enlisted the help of three of the world’s most photographed street style stars—Brazilian beauty Helena Bordon, Dutch export Linda Tol and super-blogger Caro Daur hailing from Germany—to point you in the right direction. But we warn you: once you go flat, you might not go back.

LINDA TOL, DIGITAL INFLUENCER AND STYLE BLOGGER

Milan based, Netherlands-born Linda Tol has nearly a decade of experience in the fashion industry with stints in PR, buying and latterly as an influencer known for her androgynous style. Here she offers her key tips on making sneakers work for you.

The rise of the sportswear/streetwear trend has had a massive impact on fashion. Whether it’s oversized slouchy hoodies or track pants, you can now wear sportswear—and that includes sneakers—any day of the week, in pretty much any scenario. It’s all about the mix: jogging trousers with a pair of sparkling heels, hoodies in combination with tuxedo trousers or puffer jackets in different colours and sizes. Athleisure is in my opinion more than a trend—it’s a whole lifestyle and attitude.

My personal style is androgynous with a feminine twist. I love oversized jeans with a blouse and sling backs or a mini skirt paired with a hoodie and sneakers—I like to mix and match between styles. A suit worn with a pair of sneakers is, in my opinion, super feminine.

The right sneakers can make a statement. I love the unexpected and you definitely don’t expect to see a pair of sneakers—even ones with pom poms like the Norway sneakers—under a silver shiny dress. One thing I’d say is that when it comes to balancing your look, the type of sneaker you choose is really important. I usually wear low tops because they go with everything and it’s so important to get the right silhouette

Follow Linda Tol on Instagram at @lindatol_

Featuring NY


"Sneakers don’t mean “gym” shoes anymore: if you know how to style them, you can be feminine and polished too"

CARO DAUR, DIGITAL INFLUENCER AND STYLE BLOGGER

With 1.2 million followers stalking her every style move, German native Caro Daur has the fashion world at her feet. Here she gives a quick round up of how she brings her ever-elegant aesthetic to sneakers.

Fashion has definitely embraced a more casual look and the emergence of so many street brands have really made it on-trend again. These days there are no rules. Of course, you can still look feminine and polished in sneakers—and you just have to combine them with an outfit which has a feminine touch.

I like it when trousers are cut just to the ankle so you can see the trainer a little more, as you can see in my look here. The high-waisted trousers make my legs appear longer and reveal the ankles, which is really flattering—for me, these are the perfect trousers for sneakers.

Whenever I wear sneakers with an outfit it makes me feel a bit more energetic and that I’m projecting a casually stylish vibe. I would wear sneakers pretty much anywhere. But you do have to balance the proportions—your hemlines can’t be too long. I would never wear long trousers or longer dresses with sneakers—or flat shoes in general.

Follow Caro Daur on Instagram at @carodaur

A Style Influencers Ultimate Guide To Wearing Sneakers

Is there anywhere you wouldn’t wear sneakers?

Linda: To a red carpet event. Only Mary Kate and Ashley Olsen can pull that off.

Helena:I think sneakers can be worn with everything—you can totally rock it with a dressy look for a night out.

Caro: I guess I wouldn’t wear them to my own wedding, but that’s it.

What’s you biggest tip for someone who only wears sneakers to the gym & would like to try them?

Linda: One big tip: never wear your gym sneakers to work. Find a pair of kicks in a clean colour or an interesting fabric instead.

Helena: If you’re not used to wearing sneakers outside the gym, chose a colour which tones in with whatever else you’re wearing.

Caro: Take your favourite dress and a leather jacket then combine it with simple sneakers—just remember they go with everything.

What do you look for in a pair of sneakers?

Linda: They need to be comfortable and cool.

Helena: First of all, it’s always comfort. Secondly it’s the style. I love high-top sneakers and also styles with a little twist or a cool detail.

Caro: Sneakers have to be stylish and comfortable.

How many pairs do you have in your closet?

Linda: I’ve got about 20 pairs (and 5 favourites).

Helena:I think I have around 20 pairs! Every time I travel, I try to find a cool new style.

Caro: Definitely too many! But I love them all and they are all my go-to shoes.

What are your favourite Jimmy Choo sneakers of the season & why?

Linda: The NY in white, because I can style them 1,000 different ways.

Helena: I love the NY style—the Velcro fastening reminds me of my childhood, but in such a stylish way.

Caro: My favourite Jimmy Choo sneakers are the Norway because they are really perfect for colder days.



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