JC Collection

The essence of Jimmy Choo encapsulated

JC Collection celebrates our new identity, with JC hardware adorning our new family of VARENNE bags, used as a jewel-like decoration on the MINORI ankle-boot or across the vamp of the LEXICA pump, graphically debossed onto the toe of the LOVE heel or subtly embedded into heels and onto the shaft of knee-high boots.

JC Collection logo

An emblem of luxury, the interlocking JC initials bevelled edges reflect the notion of Jimmy Choo as a gem in and of itself - as well as mirroring the multifaceted identity of the Jimmy Choo woman and man.

-Sandra Choi


A new era marked by a future icon

VARENNE leads the charge; the first family of bags to bear our new emblem. Simultaneously utilitarian and elegant, VARENNE is keyed to the ideology of Jimmy Choo.

24:7 Signature

A story of evolution that starts with LOVE

Our iconic LOVE heels return, this time punctuated with our new signature. Dare to be different with this commanding yet playful iteration.


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