Jimmy Choo Unveils Experiential Spring 2024 Presentation

Conceived as a creative conversation between creative director, Sandra Choi and interior designer Stéphane Parmentier, the Spring 2024 presentation encompassed five experiential spaces. Each room represented an expansion of the Jimmy Choo universe, inviting multi-faceted dialogues between individual and environment, heritage and modernity.

“ I always want to create statement accessories that turn heads - that become conversation pieces. This collection adds a touch of fantasy to life. ” - Sandra Choi, Creative Director

Guests, including K-Pop sensation Mi-Yeon, were immediately greeted by a sculptural goddess reimagined through hypermodern 3D printing, perfectly capturing the timeless yet timely influences that inspired the new collection. The journey continued into a luxurious maze of Jimmy Choo shoeboxes, evoking the signature quilting of the Avenue family.

The next space encapsulated the collection’s theme ‘Statement Glamour’, with accessories displayed as unique objets d’art and serving as conversation starters. This salon was immediately followed by a fantasy sculpture garden which showcased the unique form and design mastery of the new drop heel. The journey ended in an arena of opulence and decadence, which immersed guests in the extravagant spirit inherent to Jimmy Choo.