Jimmy Choo Introduces Mi-Yeon As Global Brand Ambassador

Jimmy Choo is proud to introduce Mi-Yeon of (G)I-DLE as Global Brand Ambassador. Starring in our Autumn 2023 campaign alongside model Rebecca Longendyke, Mi-Yeon showcases standout pieces from our Diamond family, setting the tone for a season in which the house explore and amplifies its design signatures.

“Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo. We are thrilled to have Mi-Yeon join our global Jimmy Choo community.”

– Sandra Choi, creative director

Autumn 2023 sees two new luxurious handbags debuted as hero styles in The Diamond Family; the Diamond Top Handle and the Diamond Crossbody. Mi-Yeon showcases these latest designs and pairs them with similarly striking pieces from the extended Diamond family; including ultra-wearable shoes such as the Diamond Tilda Flats and Diamond Sling Backs.

“I am excited and honoured to be joining the Jimmy Choo family as a global ambassador. I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on.” – Mi-Yeon, (G)I-DLE