Back to Stories THE ICONS Embodying the spirit of Jimmy Choo, our Icons are timeless pieces set apart by extraordinary style, exceptional craftsmanship and unparalleled attention to detail. These enduring silhouettes are refreshed each season; meaning, there’s always newness to add to your collection. READ MORE READ LESS Video format is not supported Close Video A great design should be beautiful, of course, but it’s the finer details that set a truly exceptional style apart. Our Icons are the ultimate expression of our spirit. -Sandra Choi, creative director Video format is not supported Close Video LOVE Love is an elevated classic; a quintessential pointed pump with reimagined proportions that ensure it feels both familiar and the refreshingly new. Crafted with exquisite care, the sole of every Love pump is applied by hand, it takes three days to create a single pair. READ MORE READ LESS AZIA Strappy sandals have a place in every wardrobe, and our signature Azia silhouette is a masterclass in modern minimalism. This excellence also extends to our craftsmanship, it takes three days to create a single pair. The ultimate strappy sandal, Azia proves that sometimes less really is more. Azia is feminine and fierce – in my opinion, she’s the ultimate strappy sandal. -Sandra Choi, creative director BING Imbuing the classic pointed pump with added glamour, these embellished mules take a bona fide wardrobe essential to a whole new level. Each Bing’s signature cuff - intricately adorned with 50 individually placed Swarovski crystals - is a labour of love that takes two hours to perfect. READ MORE READ LESS SAEDA Blurring the line between footwear and jewellery, our exquisite Saeda pumps are instantly recognisable thanks to their delicate anklets. Each one is hand-finished with 40 individually applied Swarovski crystals; meaning, these elegant pumps command attention. Saeda is the height of refinement, to me, this exquisite pump is a work of art. -Sandra Choi, creative director BON BON Inspired by contrasts - structured yet soft, sweet yet bold - the Bon Bon handbag is truly captivating. Defined by a draped silhouette and crowned with an embellished handle finished with 100 Swarovski crystals - reminiscent of Bing signature cuff - it's the ultimate investment piece. READ MORE READ LESS HOW TO STYLE THE ICONS No matter what occasion you’re dressing for, be inspired by our iconic shoes and handbags. Sculpted silhouettes and sparkling crystals lend an air of refinement to on and off-duty looks – making contemporary styling a cinch. READ MORE READ LESS EDITOR’S PICKS Azia 95 CHAMPAGNE $950 Regular Price Bing 100 BALLET PINK $1,095 Regular Price Saeda 100 IVORY/CRYSTAL $1,125 Regular Price Bon Bon GOLD $1,195 Regular Price Love 85 BALLET PINK $750 Regular Price Azia Pump 95 GOLD $895 Regular Price Saeda Sandal 100 BLACK/CRYSTAL $1,125 Regular Price View More Stories Introducing The Autumn 2023 Collection For Autumn 2023, new and established design signatures are celebrated with the introduction of the Diamond Family – a new brand pillar. Married In Style: Barbara Palvin From bold statements, to classic styles – creative director, Sandra Choi, brings Barbara Palvin’s dream wedding to life in bespoke Jimmy Choo. Introducing: Mi-Yeon Star of the Autumn 2023 campaign – and our new global brand ambassador - Mi-Yeon showcases new styles from the Diamond family.