Introducing the Jimmy Choo and Kaia collaboration
The Spring Summer 2000 Jimmy Choo AND KAIA collaboration saw supermodel - and campaign star - Kaia Gerber come together with creative director Sandra Choi to create an exclusive capsule, with a percentage of all sales benefitting St. Jude Children’s Research Hospital.
It all started with the Cruz boot, a classic style Kaia Gerber credits as one of her wardrobe staples. This covetable boot was the inspiration behind her capsule collection – comprising four similarly modern yet timeless styles – which beautifully echoes Kaia’s effortless personal style. Think ‘90s grunge meets Californian cool.
Presented in an ultra-wearable palette of earthy tones and failsafe black with sumptuous snake and suede finishes, the K-Cruz combat and K-Jesse western boots struck the balance between rugged and refined. Elsewhere, the K-Slingback and K-Slide heels were evocative of the elevated minimalism that defined the ‘90s.
“The mission of St Jude has always been closely connected to my family. From the beginning I wanted this collaboration to have a charitable element and I am so grateful that I can support this incredible organisation alongside Jimmy Choo.” – Kaia Gerber.
15% of all sales from the Jimmy Choo AND KAIA capsule were donated to Kaia’s charity of choice, St. Jude Children’s Research Hospital®.
I jumped at the chance to work with Sandra on my dream capsule of shoe and boot styles, it was such an honour to be able to brainstorm creatively and I am so thrilled with the result. – Kaia Gerber
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