Jimmy Choo Unveils The Autumn 2024 Collection At Milan Fashion Week

Glamour Refined - Jimmy Choo’s Autumn 2024 collection references the formative years of the house; the paradoxical style of the 1990s, as seen through a contemporary lens.

“ This collection is about exploring a quintessentially British interpretation of a ladylike aesthetic. I was reminiscing on that moment in the 1990s when different worlds collided - models, the YBAs and socialites, it was also when Jimmy Choo was born. There was a distinct minimalism, a classicism, but always with an element of eccentricity. It made it fundamentally British, and distinctly Jimmy Choo. ”

- Sandra Choi, Creative Director

The studio space chosen for the presentation echoed the galleries of Chelsea - SW1 and NYC – and frame multiple vignettes of that iconic era. A fusion between the spirit of London and the soul of New York City, two cities whose distinct aesthetics helped shape the decade. The collection shifts between minimalism and maximalism, old-world and new, polished and refined.

Ladylike refinement was melded with the mood of the streets in the late ‘90s. Today the decade's signature polish is tempered with an air of nonchalance. The result is a collection of twisted classics, mining the house’s rich heritage to restate Jimmy Choo’s codes and identity.