Introducing Winona Ryder for Autumn 2024

Jimmy Choo unveils Winona Ryder as the face of the Autumn 2024 campaign, presenting the new collection - Glamour Refined. Conceived by Paris based art directors, Ezra Petronio and Lana Petrusevych of Petronio Associates and photographed by Ezra Petronio, the campaign evokes the pared-back style and cultural reset of the late ‘90s; as embodied by Winona - an icon, then and now.

Winona is iconic in her style and her acting. We were both in our early 20s during the 1990s. Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand. Winona’s talent combined with her individuality and ‘90s legacy felt perfect to represent this collection.

- Sandra Choi, Creative Director

Referencing the formative years of the house – the late ‘90s and early ‘00s – the Autumn collection sees the paradoxical style of the era through a contemporary lens. The result is a collection of twisted classics, honouring the house’s rich heritage. 

The collection proposes polar opposites: tough, biker-influenced looks that speak of the street, alongside delicate ladylike silhouettes with a poised elegance. But, in each, there’s cross-pollination, hybrid styles - black leather as supple as silk in sleek silhouettes, while delicate heels and glistening crystal are given a wicked edge. Shapes are sharp, leathers are soft - there’s a dichotomy, a contradiction in every piece.  

This collection is about exploring a quintessentially British interpretation of a ladylike aesthetic. I was reminiscing on that moment in the 1990s when different worlds collided - models, the YBAs and socialites, it was also when Jimmy Choo was born. There was a distinct minimalism, a classicism, but always with an element of eccentricity. It made it fundamentally British, and distinctly Jimmy Choo.

- Sandra Choi, Creative Director

There is also fusion between a spirit of London and a sense of New York, two cities whose distinct styles helped shape the decade, shifting between minimalism and maximalism, old-world and new, refinement and rebellion.

‘90s Inspired 

This season revisits the brand archives, refreshing past legacies. The new Scarlett pump combines distinctive Jimmy Choo details with the new signature drop heel. 

The Diamond Tote

Proposed in self-lined leather and herringbone with hotfix crystals, this new signature is constructed from faceted panels that create a diamond-shaped silhouette.

Effortless Glamour

New-season boots such as the Brooklyn biker, finished with a signature Diamond buckle, epitomize tough femininity. Elsewhere, exciting additions to our collection of trainers bring glamour 24/7. 