Power In Purpose

Through our ongoing partnership with the Breast Cancer Research Foundation we have harnessed the joy of fashion to power life-saving medical advancements.

Our new limited-edition capsule collection, Power In Purpose, takes the idea of dressing with intention to a whole new level. As part of our commitment to creating positive change, we are honoring Breast Cancer Awareness Month by donating 20% from the purchase of this special capsule to the Breast Cancer Research Foundation. 

The Power In Purpose collection features quintessentially Jimmy Choo styles made exclusively in candy pink. From glittered Diamond Light Maxi sneakers and crystal-adorned Saeda pumps to mesh-panelled Cass heels and quilted Varenne handbags, these standout pieces are truly uplifting.

Research is improving care, producing better outcomes, and transforming lives—every day.  - Breast Cancer Research Foundation 


Jimmy Choo supports medical innovation

Jimmy Choo supports medical innovation

We partnered with Kaia Gerber to raise vital funds for St. Jude Children’s research hospital

Jimmy Choo supports women

Jimmy Choo supports women

Our ongoing partnership with Women for Women International Supports Women and their communities in countries affected by conflict

Jimmy choo supports crisis response

Jimmy Choo supports crisis response

Together with capri Holdings, we have contributed to the world food programme in response to the war in Ukraine