To celebrate the launch of the Summer 2024 collection, we have released a series of travel guides celebrating 12 iconic summer destinations. Discover your road trip starter pack; featuring must-visit hotels, restaurants and more - as curated by Jimmy Choo. 



Park Hyatt Seoul

Perfectly located in the Gangnam, and boasting top-class gourmet restaurants, tranquil spa services and, of course, sumptuous suites, you will enjoy an unparalleled level of sophistication that exceeds every expectation.

Josun Palace

This timeless hotel has elevated the art of hospitality in Seoul for over a century; now sensitively updated with modern touches – such as a pool and fitness centre – it continues this legacy.

Banyan Tree Club & Spa Seoul

A downtown resort located in Namsan, the heart of Seoul, this luxe hotel is surrounded by lush greenery, making it an urban oasis where guests can unwind while enjoying everything the city has to offer.

Conrad Seoul

Found in Seoul’s iconic International Finance Centre, this sumptuous hotel offers sweeping views of the city and enviable amenities including fine dining restaurants, a salon and even a florist.  

The Shilla Seoul

A prestigious global hotel combining traditional Korean aesthetics with a modern sensibility, it delivers refined rest, elegant interiors and world-class services.



Cooking honest food that respects the integrity of the ingredients is Chef Seo Ho-young’s modus operandi. His menu leverages the best produce – fresh from the family farm - taking familiar flavours to new hights.


This hidden gem is a run by culinary researcher Woo Jung-wook, known for her high-quality home-style cuisine. Make sure to order the Seoul-style kimchi, which has a uniquely refreshing flavour.

The Great Hong Yuan

This romantic dining room is known for beautifully presented food and artwork, both of which change with the seasons.


With outposts in in Seoul and New York, this unique restaurant offers a modern interpretation of classic Korean cuisine; it has been christened ‘New Korean’ by pioneering founder and chef Jungsik Yim.


Chef Kang Min-goo's keen eye for detail shines in Mingles, from the ceramic ware that highlights the beauty of Korean cuisine – with traditional dishes enlivened with new techniques - to the warm modern minimalist interiors.


Side Note Club

This sleek rooftop bar showcases stunning views of Hongdae; enjoy a delicious cocktail while taking in the view and a vinyl DJ set.


Boasting a sky bar and cosy lounge, this chic bar is the perfect place to bask in the Seoul sunset and city views; enjoy sensuous dining, signature cocktails, and craft beer.

Bar Moxy

Take in panoramic downtown views of Seoul at this hip and sensuous rooftop bar; the menu includes premium international and Korean food alongside an array of wine, beer and signature cocktails.


The bar is a culmination of all things Korean, from the local ingredients to the minimalist decor, it’s a true mecca for the world’s best bartenders and cocktail lovers.  


Leeum Museum of Art

Since opening in 2004, this museum has been building an important collection of Korean and international Modern and contemporary art; this institute embodies new ideas and seeks to bridge East and West.

Changgyeong Palace Night Tour

This UNESCO World Heritage Site comes to life after dark; visitors can enjoy a truly unique experience by exploring the beauty of this 15th century palatial complex in the moonlight.

National Museum of Korea

This colossal museum holds an immense collection: boasting more than 310,000 artefacts and relics, ranging from the Palaeolithic Age to the early 20th century, all housed in a structural marvel devised by Robert Siegel Architects.



Founded by Park Eun-kyung, a nail artist of international acclaim who works with stars including K-Pop sensation BLACKPINK, this salon is always at the cutting-edge of emerging trends.


Known for their directional work with K-Pop stars including TWICE, ITZY, and NMIX, Kim Su Ji is redefining what nail art means today.

Kirameki Nail Studio

This Japanese-style nail shop delivers unique designs defined by an ultra-feminine aesthetic.


Sulwhasoo Dosan Flagship

A signature space that gathers the essence of Asian beauty, this magnificent flagship store and spa leverages products inspired by heritage and powered by science; it’s a must visit for K-Beauty fans.


As skincare experts with over 30 years of experience, this spa is a must-visit for beauty fanatics; premium facials include skin analysis and innovative techniques guaranteed to get the ultimate glow.


Hanok By Butler-Lee

The streets of Seochon and Bukchon are lined with hanoks, traditional 14th century homes, stay in one of these unique properties – sensitively redesigned for modern travellers – to experience the hidden restaurants and traditional markets in these authentic Korean villages.