THE JIMMY CHOO FOUNDATION IS A NON-PROFIT CHARITABLE TRUST THAT EMPOWERS WOMEN THROUGH EDUCATION AND ENTERPRISE TO ENHANCE LIVELIHOODS.
Corporate social responsibility has always been integral to Jimmy Choo and is embedded in our company values. To reinforce this commitment, The Jimmy Choo Foundation, was established in 2011 to focus upon the empowerment of women and improving their quality of life through education and enterprise.
There is a growing recognition that economic, moral and social progress is achieved by giving women the means to contribute to and be included in the global economy. According to the UN Development Programme (UNDP) there is clear evidence that bringing women into the economy helps to raise economic productivity, reduce infant mortality, contribute to improved health and increases the chances of education for the next generation. Simply put, progress is achieved through women.
According to Jimmy Choo Creative Director, Sandra Choi, "Women have always been at the core of the Jimmy Choo brand, and as a company, we feel passionately about creating a world where women can develop the confidence and optimism to dream and achieve."
The Jimmy Choo Foundation addresses the most common barriers faced by women in developing economies. In order to maximise our efforts and impact, The Jimmy Choo Foundation has partnered with the global organisation CARE International ("CARE"), in particular their Lendwithcare initiative. Founded in 1945, CARE is one of the largest and most established humanitarian aid organisations focused on fighting global poverty.
Funding for The Jimmy Choo Foundation comes from corporate donations and fundraising initiatives coordinated by employees of Jimmy Choo.
Whilst Lendwithcare has been the primary beneficiary of The Jimmy Choo Foundation in recent years, the Jimmy Choo company still actively pursues and supports local charities.
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