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Jimmy Choo is a pioneering, luxury accessories house. Established in 1996, the brand originated as an East London atelier, specialising in hand-crafted shoes; today it’s a global powerhouse with artisanal craft at its heart and an aesthetic grounded in modern glamour
The collections are conceived by Creative Director Sandra Choi, who mastered the art of bespoke shoemaking from her uncle, Mr. Jimmy Choo, at his London-based studio. Sandra’s approach combines imagination and the joy of design with her incomparable expertise and innate understanding of product design. Each piece is brought to life in the brand’s Italian factories by master artisans committed to upholding the highest standards of excellence. Collections encompass shoes, bags, accessories, jewellery, eyewear, and fragrance across men’s and women’s.
Frequently name-checked in era-defining television, film and music, Jimmy Choo has transcended fashion, becoming a recognised pop-culture phenomenon, uniquely dialled into the zeitgeist of the day. The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion, while its iconography was further defined by daring and playful advertising portraying glamorous yet strong women. Tastemakers and leaders among a diverse cohort trust Jimmy Choo to instil them with confidence, time and time again.
Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.
Sandra Choi is the Creative Director of Jimmy Choo, a pioneering, luxury accessories house that has been at the forefront of pop culture since it launched in 1996. Born in the UK, Sandra grew up between the Isle of Wight and Hong Kong before relocating to London as a teenager. During this time, she went to work with her uncle, Mr Jimmy Choo, at his East End atelier, catering to high-profile private clients, while mastering the art of bespoke shoemaking. This innate sense of craft is still central to the philosophy and aesthetic of the brand, inspiring truly iconic shoes and accessories with an aesthetic grounded in modern glamour.
Passionate about turning her apprenticeship into a career as a designer, Choi attended the prestigious Central St Martins School where she studied for a degree in Fashion Design whilst continuing work as Choo’s protégé. At his side, Choi perfected the art of couture shoemaking: designing, cutting patterns, stitching, fitting and constructing lasts. Choi eventually devoted herself full-time to design and the management of the atelier.
In 1996, the Jimmy Choo brand was born with Sandra Choi serving as the company’s Creative Director; to this day she remains one of the longest serving women at the helm of a luxury fashion house. Jimmy Choo is synonymous with celebrity dressing and pioneering collaborations with luminaries from the art and fashion world, the house also captures the zeitgeist beyond the red carpet having been consistently name-checked in era-defining TV, film and music since it was first established.
The collections begin in the imagination of Sandra Choi. Her approach combines the joy of design and beauty, together with her expertise and experience. Sandra’s hand-drawn designs, created together with the team at her London studio, are brought to life in Jimmy Choo’s two Italian factories by master artisans who adhere to the highest standards of excellence. Shoes remain heart of the house; however, today collections also encompass bags, accessories, jewellery, eyewear, and fragrance across men’s and women’s.
Creative Director Sandra Choi has been with the brand since its inception, together with CEO Hannah Colman she shares a vision to create one of the world’s most treasured luxury brands. In less than 30 years they have built a global powerhouse underpinned by craftsmanship, glamour and community.