Sandra Choi with Ashley Williams Sandra Choi with Ashley Williams

Jimmy Choo has collaborated with London based designer, Ashley Williams on a capsule collection of shoes and accessories. This meeting of creative minds marks the inaugural collaboration for CHOO STUDIO, a platform for collaboration fusing the designs of Jimmy Choo with select designers and brands. The emerging Londoner designer, together with Sandra Choi, has created an exclusive eight-piece capsule collection, reworking our most iconic styles with playful details, signature slogans and pop colours.

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No Boundaries, no Borders, no Rules

Elegant cuts and pop colours combine to create a collection of feminine styles with a rebellious twist.

This collection is proper and rebellious, preppy and punk – refined, classic but with a twist. I love that we’ve used Jimmy Choo styles from the past, and given them a fresh spin. Sandra ChoiCreative Director