Collection Launch Parties
To launch the Jimmy Choo Pre Fall 2015 collection designed in collaboration with artist, Rafael Mantesso, we hosted a series of private tea parties in New York, London and Hong Kong.
In New York, our Creative Director Sandra Choi and Alison Williams co-hosted the tea party at the Roof Garden at New York’s Surrey Hotel. Inspired by the canine muse featured in the collection, guests arrived accompanied by their dogs - including Allison William’s dog, Moxie. Guests including Jessica Joffe and Derek Blasberg were entertained by New York DJ, Leigh Lezark from the Misshapes.
The London tea party was co-hosted by Creative Director Sandra Choi and Olivia Palermo at The Ivy Chelsea Garden with special installations including a black and white Chelsea flower market and a dedicated doggy photo-booth. Guests including Sarah Harris, Caroline Issa and Zara Martin enjoyed a traditional English afternoon tea served with a playful twist.
In Hong Kong, the party took place in a secret garden at the center of Hong Kong, decorated by black and white illustrations echoing the style of Rafael Mantesso. Guests including Jennifer Tse, Gaile Lok and Tina Leung were accompanied by dogs dressed in the Jimmy Choo dog collars from the collection.