Autumn Winter 2016
Jimmy Choo Unveils 20th Anniversary Music Video
“If you try to shut us down,
We’ll show you just how we get down
And just to even up the score
We’re coming kicking down your door…”
- Lyrics from the Jimmy Choo music video
In celebration of the brand’s 20th Anniversary, our Creative Director, Sandra Choi, hosted a private cocktail party during New York Fashion Week, where the exclusive music video was premiered.
Set to rap artist Leikeli47’s power anthem “Girl Gang”, the kick-ass music video stars Amber Valletta, Jasmine Tookes, Lexi Boling, Milla Jovovich, Sasha Pivovarova, Taylor Hill and Xiao Wen Ju.
“The video is really a reflection of who the modern Jimmy Choo woman is today. She’s dynamic, confident, playful and living life on her own terms. It’s a video that’s visually beautiful, fun and makes you cheer for today’s heroines.”
- Sandra Choi, Creative Director
Guests from the worlds of fashion, film, TV and music descended upon the fashionable Meatpacking district of New York City for the final reveal of the music video. Queen of Hip-Hop Soul, Mary J. Blige’s performance kept the guests upbeat.
In attendance were Diane Kruger, Olivia Culpo, Brendan Fallis, Chanel Iman, Caroline Vreeland , Alan Cumming, Jordan Barrett, Kaia Gerber, Jessica Lowndes, Devon Windsor, Kate Sumner, Sara Sampaio, Genevieve Jones, Nicole Trunfio, Sean O’Pry and many more.
Click for Behind-The-Scene Access
PHOTO CREDIT: MADISON MaGAW/BFA, LARRY BUSCACCA/GETTY