CHOO.08°

The New Collection from Jimmy Choo

Introducing CHOO.08, a new classification to address the ever changing modern woman and her increasingly fast-paced life. Originating from our creative director Sandra Choi's personal style aesthetic, CHOO.08 features a wardrobe of shoes such as Biker boots, brogues, smoking slippers and trainers all with the signature Jimmy Choo personality.


The name CHOO.08, takes its inspiration from the brand's creative centre in London. With the design studio positioned on the longitude of -0.08, CHOO.08 refers to a new orientation, a shifting dynamic that pivots the alignment from that of the high heel to a new centre of gravity, one with a greater sense of movement, freedom, and a new energy. This numerical reference codifies the inspiration in London and reaffirms the city's dynamism as the heartbeat for this new aesthetic.


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