The heritage and craftsmanship of Jimmy Choo combines with the contemporary, streamlined style of leading Parisian designer Marine Serre in this capsule collection.
Introducing Spring Summer '20
For Spring Summer 2020, Jimmy Choo both celebrates nature and manipulates it - nothing is quite what it seems. Animalier graphics are evolved, colours intensified, humankind and nature entwined. The result is a modern genus of hybrid patterns and approaches to decoration - bold, uncompromising, heightened. The natural realm reimagined.
The HAWKE gives a graphicism to natural markings: Zebra and leopard rendered monochrome reminiscent of Sixties Op Art, printed on richly textural hair-calf and contrasted with shots of go-faster neon in a chisel-toed shape. Combined animal prints become a surreal cross-pollination of species, patch worked, pieced and played with across the IMPALA sneaker.
The MADELINE has a decorative renewal: its signature faceted Choo ‘C’ is interlaced with a serpent, or studded with rose quartz and malachite.
THIS COLLECTION IS A CELEBRATION OF BEAUTY IN ALL ITS FORMS. NATURE IS SOMETHING TO BE RESPECTED AND ADMIRED BUT I WANTED TO PUSH IT INTO NEW ARENAS, TO MAKE IT FEEL FRESH AND MODERN.
NOTHING IS AS IT SEEMS, EVERYTHING IS A FUSION. I SET OUT TO MAKE THIS COLLECTION AS OPEN AS POSSIBLE, SO ANYTHING CAN HAPPEN. IT'S ABOUT FREEDOM.