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Introducing Spring Summer '20

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For Spring Summer 2020, Jimmy Choo both celebrates nature and manipulates it - nothing is quite what it seems. Animalier graphics are evolved, colours intensified, humankind and nature entwined. The result is a modern genus of hybrid patterns and approaches to decoration - bold, uncompromising, heightened. The natural realm reimagined.

The collection boldly roams through animal print, an intrinsic part of the brand’s design DNA reiterated and returned to again and again. A menagerie of leopard, zebra and snakeskin are coloured, energised and combined in brave and unexpected juxtapositions. A heightened view of beauty, broadly familiar yet sharply new.


The HAWKE gives a graphicism to natural markings: Zebra and leopard rendered monochrome reminiscent of Sixties Op Art, printed on richly textural hair-calf and contrasted with shots of go-faster neon in a chisel-toed shape. Combined animal prints become a surreal cross-pollination of species, patch worked, pieced and played with across the IMPALA sneaker.


The MADELINE has a decorative renewal: its signature faceted Choo ‘C’ is interlaced with a serpent, or studded with rose quartz and malachite.

THIS COLLECTION IS A CELEBRATION OF BEAUTY IN ALL ITS FORMS. NATURE IS SOMETHING TO BE RESPECTED AND ADMIRED BUT I WANTED TO PUSH IT INTO NEW ARENAS, TO MAKE IT FEEL FRESH AND MODERN.

NOTHING IS AS IT SEEMS, EVERYTHING IS A FUSION. I SET OUT TO MAKE THIS COLLECTION AS OPEN AS POSSIBLE, SO ANYTHING CAN HAPPEN. IT'S ABOUT FREEDOM.

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