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The Jimmy Choo x Ashley Williams Collection

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A game of contrasts: high and low, heels and flats, elegance with street, preppy with punk, girlish meets Riot Grrrl. The Jimmy Choo x Ashley Williams Collection has arrived - a collaboration that marks a meeting of minds, fusing Jimmy Choo icons with emerging London designer Ashley Williams.

Debuted at London Fashion Week as part of her Autumn Winter Ready to Wear show, Ashley Williams, together with Sandra Choi, has created an exclusive eight-piece capsule.

Crossing the boundaries between aesthetics and outlooks, the collection is united by a love of the intrinsically, unmistakably feminine. Jimmy Choo styles are reworked with playful details, signature slogans and pop colours - emblematic lasts are contrasted by entirely new cuts; luxurious grosgrain and nappa leather meets tie-dyed satin and smoked plexi. A stop-and-stare green shearling bag needs no introduction. Tongue-in-cheek, it has a sassiness and playful attitude that captures the essence of dressing up.


The collection epitomises the way women dress today: no boundaries, no border, no rules.

ASHLEY WILLIAMS IS A NEW GENERATION OF TALENT - A NEW OUTLOOK, A NEW POINT OF VIEW. THIS COLLECTION IS PROPER AND REBELLIOUS, PREPPY AND PUNK - REFINED, CLASSIC BUT WITH A TWIST. IT’S A TRUE COLLABORATION OF TWO DIFFERENT HANDWRITINGS.

JIMMY CHOO IS A BRAND I’VE BEEN AWARE OF AND HAVE LOVED SINCE I WAS A TEENAGER. TO WORK WITH THEM ON THIS COLLABORATION - FOR THEM TO TRUST ME AND TO WORK TO BRING OUR COMBINED VISION TO LIFE - HAS BEEN A DREAM.

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