Our new code, revealed. Autumn Winter ‘19 sees our iconic ’JC’ initials become the visual shorthand for the house of Jimmy Choo.
Introducing Cruise 2019 Collection
For Cruise 2019 Jimmy Choo’s Creative Director Sandra Choi has conjured a collection that is lavish, enchanting, thrilling, seductive and surprising. The inspiration was ignited from a portfolio of photographs taken at the 1972 Surrealist Ball hosted by Marie-Hélène de Rothschild. The extravagant attire and exceptional poise of Rothschild’s guests that spanned Salvador Dali to Brigitte Bardot, sparked a collection whose richness of detail is matched by its inventiveness.
The Cruise collection heralds the arrival of AVA, a future classic pump whose proportions have been sensitively redesigned giving birth to a shoe that feels at once familiar and refreshingly new. Cut high at the front, low on the back with a delicately extended toe, the AVA and the LOVE pump are signature desk-to-dance-floor heels. The LISHA pump marries the new high cut silhouette realised in translucent plexi with oversized star design in standout black crystal application.
The Cruise 2019 collection stars many of the Choo codes we have worked so carefully to build over the years but uses them in unexpected new ways.
The BING, in three heel heights, is a mule with a sharp silhouette and jewelled diamanté crystal Mary Jane strap, the shoe equivalent of a tuxedo with added sparkle. The LAVISH is a pump bootie hybrid wrapped in ethereal ruched tulle speckled with polka dots or punctuations of glitter, it has a couture feel and contemporary elegance.
Volumes are pumped with the return of the platform. SANTINA, MAPLE and PEACHY are modern party-girl high volume styles that echo the key fabrications of the season from satin and crystal to monochromatic patents.
The knee-high MAVIS boot and the ankle-skimming MARINDA have a clean and contemporary silhouette presented in butter soft black or linen leather and the statement Prince of Stars check. The MIRREN is a confident square heeled ankle boot in monochromatic patent leather.
Bags play with the new Choo logo motif in relief; JUNO is a mid-size drawstring bucket bag offered in a suite of seasonal colourways.
Organised to perfection, the CLEMMIE minaudière opens to reveal exquisitely designed satin compartments for phone, lipstick, credit cards and bank notes offered in metallic leather, python and Supernova shooting star crystal decoration.