Our new code, revealed. Autumn Winter ‘19 sees our iconic ’JC’ initials become the visual shorthand for the house of Jimmy Choo.
Victoria Song Qian is announced as Asia Brand Ambassador
Jimmy Choo is proud to announce the appointment of Chinese actress and singer Victoria Song Qian as the inaugural Asian Brand Ambassador. Talented, confident and undeniably stylish with a playful edge, Victoria’s trendsetting charisma is a natural fit to Jimmy Choo’s enduring appeal. Victoria has been a loyal fan of Jimmy Choo on her journey to becoming one of the most beloved idol and fashion icon’s in China. Today, the partnership of Victoria and Jimmy Choo begins a new chapter to bring to life the partnership with many more memorable moments of style and glamour on and off the red carpet.
I have more than 100 pairs of Jimmy Choo’s that have accompanied me on many important moments for me in the past 9 years of my career. Jimmy Choo shoes have a magical power, I feel instantly transformed when I wear them. I am so excited to be able to work with Jimmy Choo to create more beautiful moments together bringing to life the fashion story from each season
– Victoria Song Qian
Victoria has a fresh and daring style with a natural instinct for fashion, you can tell she likes to have fun with it whilst appreciating the creativity. I am very excited to be able to work with her and proud that she will be representing Jimmy Choo in Asia