Our new code, revealed. Autumn Winter ‘19 sees our iconic ’JC’ initials become the visual shorthand for the house of Jimmy Choo.
Victoria Song Qian styles Cruise 2019
Jimmy Choo’s Asia Brand Ambassador, Victoria Song Qian, shares an exclusive interview and video featuring some of her favorite styles from the CR19 collection. The short film was captured during her recent trip to Milan for Fashion Week.The video captures Victoria Song Qian as she explores secret gardens and locations in Milan that provide a striking backdrop for her playful interaction with the Cruise collection. For Cruise 2019, Jimmy Choo’s Creative Director Sandra Choi has conjured a collection that is lavish, enchanting, thrilling, seductive and surprising. A multi-talented singer, dancer and actress, Victoria Song Qian first emerged on the scene as part of Korean girl group F(X). Her broad range of talents has ignited a curiosity and sense of adventure in terms of style and travel. Song Qian is part of a group of a new generation of independent female Asian talents spreading positive energy to young people, her confidence combined with a daring spirit mirrors the essence of the Jimmy Choo woman. During the exclusive interview Song Qian talks about what influences her style and how she sees her future evolving.
"Diamond sneakers are my favorite! Favorite bag would be Callie, it goes with every outfit and it looks like a tassels bracelet when carrying on my wrist"
WHAT MADE YOU AN ART LOVER? WHICH ARTISTS DO YOU ADMIRE THE MOST?
"Dancing led me to become interested in art. I learned to dance when I was very little; I kept delving into new dance movements. After I became a singer in Korea, music becomes a very important part of my life! Most appreciated artist would be Isadora Duncan, her achievement in the field is very remarkable and worth discovering".
WHAT WAS YOUR FIRST IMPRESSION OF JIMMY CHOO? AS AN AMBASSADOR IN ASIA, HOW DO YOU UNDERSTAND JIMMY CHOO’S FEMININITY?
"I have been a big fan of Jimmy Choo. Jimmy Choo to me is a very gorgeous luxurious accessories brand; I feel confident whenever wearing a pair of Jimmy Choo. After working with Jimmy Choo team for a while as an ambassador, I understand the brand motto and aesthetic. A woman can influence the life she wants and achieve the goals as long as she has one".
HAVE YOU EVER ATTENDED ANY MASQUERADE BALL AND WHAT ROLE DO YOU WANT TO PLAY?
"I have always wanted to attend surrealist party so that I can role play Wonder Women, Anna from Frozen, Kiki from Kiki’s Delivery Service. If I were a boy, Harry Potter would have been the best option!"
"I HAVE ALWAYS BEEN A BIG FAN OF JIMMY CHOO. JIMMY CHOO TO ME IS A VERY GORGEOUS LUXURIOUS ACCESSORIES BRAND; I FEEL CONFIDENT WHENEVER WEARING A PAIR OF JIMMY CHOOS"
HOW DO YOU FEEL WHEN VISITING ITALY? WHAT IS YOUR IMPRESSION OF ITALIAN CULTURE?
"Italy is a country I love, it makes me feel very chilled and relaxed. They have a great quality of life. They have delicious food, a love of fashion and great style".
WHERE IS YOUR FAVORITE PLACE IN MILAN?
"I love the architecture in Milan. The iconic cathedrals, museums and opera theatres. There was a local street I visited this time near the university which I love the most. I believe the buildings themselves are a reflection of art and the creative persuasion of the local Milanese".
HOW WAS EVERYTHING WHEN FILMING THIS VIDEO IN AN OLD HOUSE OF A FAMOUS INTERIOR ARCHITECT?
"The venue is surrounded by strong artistic atmosphere. I remember there was a shot taken next to a zig-zag stairs, the handrails of the stairs were made of transparent acrylic and wood, the LISHA pumps I wore was also designed to play with transparent materials. I think it’s interesting to play with this combination; both are very aesthetic art pieces."
WHAT ARE YOUR FAVORITE JIMMY CHOO PIECES FROM CR19? SHOES AND BAGS?
"Diamond sneakers are my favorite! Dreamy Cinderella shoes but in a streetwear interpretation that is so on point now. Favorite bag would be Callie, it goes with every outfit and it looks like a tassels bracelet when carrying on my wrist.”
WHAT DO YOU LOOK FORWARD TO WHEN CHOOSING A PAIR OF SHOES? HOW WOULD YOU RANK BETWEEN THE FOLLOWING - SILHOUETTE, HEEL HEIGHT, MATERIAL, COMFORT? WHAT TYPES OF HANDBAGS DO YOU LIKE?
"I would go for style, height, material and comfort. Usually when shopping for a handbag I would opt for a shopping tote with a chain . A bag that allows me to carry my work essentials and other items such as my lipstick which is mandatory. Knowing that Jimmy Choo has so many handbag options definitely makes me very excited."
YOU ARE VERY GOOD AT USING SUNGLASSES TO ENRICH YOUR STYLE. CAN YOU SHARE YOUR SUNGLASSES STYLING TIPS WITH US?
“First, choose the sunglass silhouette that suit your face. My face is small, so oversized sunglasses do not suit me. The detailed round and the square sunglasses with transparent frames complete my overall look.”
WHAT’S YOUR SECRET TO KEEPING UP YOUR POPULARITY? A LOT OF YOUR FANS ARE THE SAME AGE AS YOU OR SOME EVEN YOUNGER. BEING IN THE INDUSTRY AND BUILDING YOUR CAREER OVER THE YEARS, WHAT ARE SOME ADVICE YOU’D LIKE TO SHARE WITH YOUR FANS?
“I think the most important thing is to be confident whilst continuously challenging yourself and to try new experiences. Every challenge I encounter allows me to mature in different aspects of my life, I deeply cherish each and every one of these moments. I would also like to say it’s very important to be true to yourself, and never change your goals based on the opinion of others, then the rest will take care of itself.”
AS A SINGER AND DANCER WHOSE ALWAYS ATTENDING VARIOUS EVENTS, HOW DO YOU TURN THESE INTO LEARNING EXPERIENCES?
“I’m constantly learning with every job experience that I encounter; about different work industries through my acting, and from being on reality shows such as “Hot Blood Dance Crew” to “The Next Top Bang” where I was a judge alongside a panel of talented individuals; It’s also very fortunate that I’m able to meet all these talents and learn through them as well. There’s a lot of things to learn in this world, and I’m just taking everything one step at a time.”
ANYTHING ELSE YOU WANT TO LEARN BESIDES WORKING?
“My mom used to study fashion design and I watched her working. I would mimic her and start making clothes for my dolls! I love fashion and I love design, hopefully I can learn some design skills from Sandra!”
WHAT’S YOUR FAVORITE HOBBY?
“I love to stay at home to mix and match different styles at my wardrobe or having a potluck (where everyone brings a dish to share for a feast) party with my friends and families.”
WHO IS YOUR IDOL OR ROLE MODEL?
“My mom! She is a kind and strong woman, I aspire to be like her.”
HOW DO YOU PRIORITIZE MONEY, REPUTATION, FREEDOM AND HEALTH? WHICH ONE DO YOU THINK IS MOST IMPORTANT?
“Being true to yourself. If everyone in the world could do what they love everyone would be happy and shine on their own.”
HOW DO YOU FEEL ABOUT 2018?
“Very exciting and fulfilled year. I released my first single from my album and attended a reality show dance competition and of course, I was appointed as Jimmy Choo’s Asia Brand Ambassador which has been a dream come true!”
WHAT ARE YOUR FUTURE CAREER GOALS AS A SINGER AND ACTRESS?
“I'll continue to focus on filming with the hope to perform a variety of characters to show the different sides of me.”