Our new code, revealed. Autumn Winter ‘19 sees our iconic ’JC’ initials become the visual shorthand for the house of Jimmy Choo.
Introducing Spring Summer 2019
Introducing the Spring Summer 2019 campaign staring Kaia Gerber in a series of striking images captured by world renowned fashion photographer Steven Meisel.
Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new HELIA bag and RAINE sneakers. The campaign features a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris.
“Kaia leads the next generation of supermodels. Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with Steven Meisel on capturing such striking images.”
Sandra Choi, Creative Director
“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.”