Back to Stories Introducing Rose Passion, The New Fragrance Jimmy Choo unveils the latest addition to its fragrance repertoire, Rose Passion. A beautifully rich scent evocative of the glamour, confidence this new fragrance captures the essence of the house. As the latest addition to Jimmy Choo’s signature fragrance line, it’d be an understatement to say there has been a lot of excitement surrounding the launch of Rose Passion; and this sensual scent does not disappoint. Inspired by the eternal allure of the French Riviera – ‘rose’ is in fact a reference to the French translation of ‘pink’ – this glittering coastline also serves as the backdrop to Rose Passion’s debut campaign. The lucidity of the bright blue sky echoes the glittering Mediterranean Sea, both of which are framed magnificently by the view from the iconic La Palais Bulle - a stunning architectural landmark - where Jimmy Choo’s latest modern goddess Malika el Maslouhi luxuriates by the pool. Captured by Carlijn Jacobs, el Maslouhi is free-spirited, magnetic and empowered, the true embodiment of Rose Passion. READ MORE READ LESS The fragrance itself, created by revered perfumier Nathalie Lorson, opens with the freshness of coconut water and the rich exotic bloom of the frangipani flower. The middle notes combine the headiness of orchids with the seductive jasmine flower. The scent builds in intensity thanks to notes of sandalwood that unify Rose Passion’s myriad elements, including exotic vanilla, whose depth and power gives the fragrance a long-lasting trail. Ultimately, Rose Passion is uplifting and exhilarating, which, in the words of Lorson, ‘honours another facet of the Jimmy Choo woman - her optimism’. READ MORE READ LESS EDITOR’S PICKS Remove Rose Passion EDP 100ml from Wish List Move Rose Passion EDP 100ml to Wish List Rose Passion EDP 100ml FFP FUCHSIA PINK PYTHON PACKAGING $128 Regular Price Remove Diamond Chain Necklace from Wish List Move Diamond Chain Necklace to Wish List Diamond Chain Necklace GOLD $795 Regular Price Remove Kosma from Wish List Move Kosma to Wish List Kosma S200 BLACK/BLACK $595 Regular Price Remove Rose Passion EDP 60ml from Wish List Move Rose Passion EDP 60ml to Wish List Rose Passion EDP 60ml FFP FUCHSIA PINK PYTHON PACKAGING $100 Regular Price Remove Gaya from Wish List Move Gaya to Wish List Gaya E90 DARK GREY SHADED $415 Regular Price View More Stories The Crystal Slipper The ultimate fairytale shoe, The Crystal Slipper is meticulously crafted with hand-applied Swarovski crystals, bringing fantasy and magic to every step. Jimmy Choo Unveils The Flower Series - Created In Collaboration With Les Ateliers Vermont Jimmy Choo is proud to announce The Flower Series, an exclusive capsule comprising spectacular pieces created in collaboration with renowned embroidery house, Les Ateliers Vermont Introducing The Spring 2024 Collection Our new collection champions and evolves a central ethos of the house – the power of shoes and accessories to make a bold style statement.