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Introducing JC Collection

Introducing JC Collection. Our iconic ‘JC’ emblem makes its debut.

Reinterpreted by Sandra Choi and born for the Jimmy Choo woman who dares to stand out, Autumn Winter ‘19 sees our iconic ’JC’ initials become visual shorthand for the house.

Our new code defines the JC Collection, with JC hardware adorning our new family of VARENNE bags, used as a jewel-like decoration on the MINORI ankle-boot or across the vamp of the LEXICA sandal, graphically debossed onto the toe of the LOVE court shoes or subtly embedded into heels and onto the shaft of knee-high boots.


The first family of handbags to bear our new emblem, VARENNE is crafted in a trio of heritage silhouettes - a bowling bag, clutch and shoulder bag. Simultaneously utilitarian and elegant, VARENNE is keyed to the ideology of Jimmy Choo.

AN EMBLEM OF LUXURY, THE INTERLOCKING JC INITIALS’ BEVELLED EDGES REFLECT THE NOTION OF JIMMY CHOO AS A GEM IN AND OF ITSELF - AS WELL AS MIRRORING THE MULTIFACETED IDENTITY OF THE JIMMY CHOO WOMAN AND MAN.


SANDRA CHOI, CREATIVE DIRECTOR

LOVE evolves, arriving in two iterations. The classic pump, punctuated with a subtle emblem at the heel or a commanding yet playful take with a debossed graphic taking centre stage.


Daring, playful, or whispered, the JC logo is ever present; a signifier of Jimmy Choo quality and craftsmanship.

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