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Introducing JC Collection
Introducing JC Collection. Our iconic ‘JC’ emblem makes its debut.
Reinterpreted by Sandra Choi and born for the Jimmy Choo woman who dares to stand out, Autumn Winter ‘19 sees our iconic ’JC’ initials become visual shorthand for the house.
The first family of handbags to bear our new emblem, VARENNE is crafted in a trio of heritage silhouettes - a bowling bag, clutch and shoulder bag. Simultaneously utilitarian and elegant, VARENNE is keyed to the ideology of Jimmy Choo.
AN EMBLEM OF LUXURY, THE INTERLOCKING JC INITIALS’ BEVELLED EDGES REFLECT THE NOTION OF JIMMY CHOO AS A GEM IN AND OF ITSELF - AS WELL AS MIRRORING THE MULTIFACETED IDENTITY OF THE JIMMY CHOO WOMAN AND MAN.
SANDRA CHOI, CREATIVE DIRECTOR
Daring, playful, or whispered, the JC logo is ever present; a signifier of Jimmy Choo quality and craftsmanship.