Back to Stories Introducing Rose Passion, The New Fragrance Jimmy Choo unveils the latest addition to its fragrance repertoire, Rose Passion. A beautifully rich scent evocative of the glamour, confidence this new fragrance captures the essence of the house. As the latest addition to Jimmy Choo’s signature fragrance line, it’d be an understatement to say there has been a lot of excitement surrounding the launch of Rose Passion; and this sensual scent does not disappoint. Inspired by the eternal allure of the French Riviera – ‘rose’ is in fact a reference to the French translation of ‘pink’ – this glittering coastline also serves as the backdrop to Rose Passion’s debut campaign. The lucidity of the bright blue sky echoes the glittering Mediterranean Sea, both of which are framed magnificently by the view from the iconic La Palais Bulle - a stunning architectural landmark - where Jimmy Choo’s latest modern goddess Malika el Maslouhi luxuriates by the pool. Captured by Carlijn Jacobs, el Maslouhi is free-spirited, magnetic and empowered, the true embodiment of Rose Passion. READ MORE READ LESS The fragrance itself, created by revered perfumier Nathalie Lorson, opens with the freshness of coconut water and the rich exotic bloom of the frangipani flower. The middle notes combine the headiness of orchids with the seductive jasmine flower. The scent builds in intensity thanks to notes of sandalwood that unify Rose Passion’s myriad elements, including exotic vanilla, whose depth and power gives the fragrance a long-lasting trail. Ultimately, Rose Passion is uplifting and exhilarating, which, in the words of Lorson, ‘honours another facet of the Jimmy Choo woman - her optimism’. READ MORE READ LESS View More Stories Find Your Perfect Pump From timeless styles to modern designs, the Jimmy Choo pump guide is comprised of stylish pieces that work for every wardrobe. The Ultimate Bag Guide Discover new, classic and must-have styles in our guide to finding the perfect bag for you. Jimmy Choo Unveils Madison Avenue Flagship Boutique Discover the new Madison Avenue flagship boutique, showcasing an evolved Jimmy Choo retail experience.