Introducing the Autumn 2024 Men’s Collection

Jimmy Choo unveils the Autumn 2024 Men’s collection and campaign, starring British model Kit Butler, who embodies the irreverent spirit and playful confidence of the Jimmy Choo man. Photographed by Alessio Bolzoni and styled by Ben Schofield – the campaign exudes a carefree confidence, brought to life with a short film that celebrates London’s creativity.

Britain always inspires me - it’s the home of Jimmy Choo, where we are based today and where our DNA comes from. I was intrigued by that moment in the 1990s when different worlds collided - aristocrats and punks - which was the moment when Jimmy Choo was born too. And in menswear there is a history of refinement and elegance in classic men’s shoes, mixed with rock and roll that is equally part of Britain’s history, and an essential facet of Jimmy Choo’s identity.

Sandra Choi, Creative Director

Reinvented Classics 

The timeless staples of men’s dressing are reinvented and fused with the Diamond insignia. Dress shoes such as the Marlow Diamond loafer play with the Diamond motif across the sole and with statement Diamond hardware. Equally classic, however with a touch of Jimmy Choo glamour, the Sammy ankle boot - in leather or sueded on a heel - speak to the rockstar inside every man.

Modern Man

Casual styles are unified with the multifaceted Diamond sole design - it appears on the rubber sole of the Josh Driver loafer, seen in a reverse sueded trimmed with leather or in shiny calf. The Diamond Light Maxi features the same pattern on a stacked sports sole, with uppers finely crafted in Nappa.

The Diamond Tote

The Diamond also shapes men’s accessories this season - the Diamond Tote, proposed in two sizes, traverses between formal and casual, every day and occasion, its soft leather contradicting its geometric cuts, to bring the best of both worlds together.