Jimmy Choo Introduces Victoria Song As Global Brand Ambassador And Face Of The I WANT CHOO Fragrance Line
Jimmy Choo is delighted to introduce actress and singer, Victoria Song as a Global Brand Ambassador and the new face of I WANT CHOO fragrances.
As Global Brand Ambassador, Victoria reprises a long-standing relationship with Jimmy Choo which started in 2018, when she was announced as brand ambassador for the Asia-Pacific region. The following year saw the multi-hyphenate talent join forces with Creative Director, Sandra Choi to release a capsule collection - ‘Jimmy Choo / Victoria Song’ - a series of limited-edition bags.
Victoria has been a friend of the brand for many years. We have always admired her talent, energy and style and are thrilled to welcome Victoria as our Global Brand Ambassador and face of our I WANT CHOO fragrance portfolio.
- Sandra Choi, Creative Director
I am excited and honoured to return to the Jimmy Choo family embarking on a new chapter as Global Brand Ambassador. I admire the joy, glamour and craftsmanship of the brand; I always feel confident and empowered when I am wearing Jimmy Choo.
- Victoria Song
Photographed in Shanghai, Victoria exudes the inner confidence and allure of the Jimmy Choo woman. The campaign follows Victoria on a journey of transformation – starting the evening relaxing at home, Victoria is energised from the first spritz of I WANT CHOO awakening a desire for a spontaneous night out in the city with her best girlfriends, where the possibilities are endless and joyful memories are made. Evoking glamourous nights and empowering female friendships, the power of I WANT CHOO inspires an effervescent joie de vivre. Photographer: Hekaituoyi Stylist: Cream Mao Director: Xueyang Ni Xueyang Ni
‘I Want Choo’ is a powerful floral fragrance that explodes with joy and good humour finished with a seductive twist. Excitement and anticipation: a sparkling, citrus top note of mandarin juice contrasts with the suave velvety peach nuances. Let the party begin: red spider lily is a fascinating, almost hypnotic flower. It’s carnal and solar vanilla-like notes blend in with the sensual vibes of jasmine sambac to reveal a determined and daring allure. Dancing the night away: the base notes of vanilla, benzoin and resinoid, a trio of rich intense scents, anchor the fragrance in a deep, yet joyful way, leaving an intense vapor trail behind.Top notes: mandarin juice, velvet peachMiddle notes: red spider lily, jasmin sambacBase notes: vanilla, benzoin, resinoid
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